At the NewTeeVee Live ‘09 conference I ran into Kevin Lynch Adobe’s CTO and he told me that Adobe was working hard on Flash Player 10.1 and bringing full Flash to smartphones. From Android to Windows Mobile to Nokia to Palm Pre Adobe is bringing http streaming to smartphones which is very important for the online video community and it’s not just progressive downloads. Kevin’s team is also working on P2P support, content protection and high value content management.
Adobe is also working hard to understand how people are using web video so that they can optimize the interactive video viewing experience and the online video advertising and content around the video. Adobe is working with Web Analytics and Online Business Optimization company Omniture to develope this new interactive advertising platform.
Sounds like they are working on video advertising that is more engaging and immersive than pre-rolls and post-rolls. It sure would be nice if they hooked up with Tubemogul so that online video producers that are already producing on a daily basis can have access to all the Flash 10.1 bells and whistles.
