Living Movie Poster – Start to Finish from Alexx Henry on Vimeo.

I love movie marketing. Key Art, be it a trailer, a stand up or a good one sheet movie poster always gets my attention even if it’s for a movie I’m not interested in. I always stop in the halls of the movie theater to look at the movie posters. Well print movie posters as we know them may soon be a thing of the past as digital signage takes hold of American movie marketing.

This one is pretty funny to me because my buddy Ted at RED sent me the link to this online video that explains how another friend of mine Chad at Hallmark hired a photogrpher Alexx Henry to shoot some one sheets for an upcoming movie release and Alexx hit it out of the park by using the RED ONE digital cinema camera to create moving movie posters.

I also find this really interesting because here these guys are playing with a new entertainment technology, “Digital Signage” and what do they do first? “Spectacle.” They use a new entertainment marketing and adverting media to move the human motion of “Surprise” with “Spectacle.” Just like the Lumiere brothers did in the early days of filmmaking in the late 1800s.

Why is this the death of the Movie Poster?

Well it’s not going to happen overnight but just like the decline of print in the newspaper and magazine business, distributing a digital movie poster to a digital sign costs about the same as publishing a new blog post. You don’t have to have someone print it, ship it, take it out of a box and put it inside a frame.

Will print movie posters go away?

I don’t think they will go away anytime soon but within 5 years I think we will see far less of them.

I don’t know how long it will be until digital signage becomes as prevalent as it was in Steven Spielberg’s Minority Report but it does look like the RED digital cinema camera has made it’s way into the world of still photography.

I wonder how this will do at PROMAX/BDA and the KEY ART AWARDS?