Last week I ran into Brad Murphy, the Chief Revenue Officer (CRO) / Vice President of Sales for Revision3, “the television network for the Internet generation” at a Placement Scout product placement event at Tesla Motors in Santa Monica. Well, OK I didn’t really run into Brad, I told him and a few other web video producers about the event because I thought it would be a good chance for us to get our shows in front of brands that might benefit from the special engaged audiences that web videos have.

Brad told me that he was glad to come and interact with brands and that it was an opportunity for him ( and for me for that matter) to get a one on one conversation going as to how we could get some of the brands that attended the event to integrate their products and services into web series.

Now it’s hard for realyl big brands to get their heads around the value of web video series right now but several mid-size companies are starting to see how they can benefit from getting their product or service in front of their targeted demographic while making it part of the conversation.

In my video interview with Brad he talks about how the Revision3 audience is made up of what he calls, “Digital Natives” – people who don’t watch regular television, are looking for content on-demand – whether it’s text based content, video content or communicating through social media to find that content. It’s an audience that hyper-connected.

Brad also goes on to talk about the live events that Revision3 does with their shows. (Something I’m hoping to do more of with my shows.)