Does Hollywood Get Social Media?

This excerpt from a 1970 edition of NBS Nightly News (anchored by NBS stalwart Ted Philips) features a special report from co-anchor Jim Sizemore looking back at ten years of Dr Manhattan. It's also part of a viral video marketing campaign to promote the movie Watchmen. As of this posting it has been up for 2 days and has over 200,000 views (On The Week of OBAMA) and 466 text comments that seem to be playing along with and in the spirt of the campaign. Does Hollywood get Social Media? Have you seen any Social Media Marketing campaigns from Hollywood studios that you think were successes?

    I never saw this before.