“Heroes” creator Tim Kring on transmedia storytelling

Tim Kring, creator of "Heroes" on NBC, talks about crafting stories that transcend a single medium, spreading across television, books, games, and online graphic novels. Interviewed by Scott Kirsner, editor of CinemaTech and author of "Fans, Friends & Followers." Kring will be part of the Boston Book Festival on Oct 24th, 2009. http://www.bostonbookfest.org