In the past brands have waisted millions of dollars advertising in broadcast to consumers that would never buy their products just to reach the consumers that would be interested in their products and services. This overspill may soon be a thing of the past as media buyers find web video shows that allow them to reach targeted consumers.

Now that we have web video marketers can reach the audiences they want with less money and more ROI. Take for example the web series DadLabs. DadLabs is a show about parenting for Dads. They embrace the challenges and fun or fatherhood and share tips about being a dad in an Internet video series.

I caught up with Clay Nichols of DadLabs at NATPE and he told me about how he got started in online video and how he finds brands that can benefit from sponsoring his show.

DadLabs is a start-up company dedicated to providing creative media content and information products to serve this new generation of “Super Dads” and the three former teachers behind it are having a blast serving a niche that parenting brands want to reach.

“Headquartered in Austin, Texas, DadLabs is an information and entertainment company that fosters the father/child relationship through media, instructional and retail products. The mission of the company is to strengthen families and benefit children by empowering today’s fathers. The company provides resources to expecting, new and veteran fathers that will launch them into a more active and creative role in the lives of their children. DadLabs speaks to the corporate executive and the delivery driver with a voice that is authentic and genuinely male, with wisdom and self-deprecating humor of experience. The products and services offered are honest, informative, sometimes off-color, but always dedicated to the spirit of fatherhood. DadLabs speaks guy and presents information through guy-colored lenses.

Founded in 2004 by Troy Lanier, Clay Nichols and Brad Powell, DadLabs aims to be the voice of the new fatherhood. The company was founded on the core value that parents must be the primary movers in the lives of their children and fathers must play a leading role in this journey. The team at DadLabs is committed to assisting the busy father by providing him with accessible and digestible information and parenting ideas. DadLabs will not only inform and entertain fathers, but will also foster creative father/child activities through retail products.

The trio bring more than 30 years of teaching and hands on fatherhood experience, as well as professional film making and writing experience. Troy Lanier and Clay Nichols are accomplished authors and were named to the Austin Chronicle Best of 2005 for their book “Filmmaking for Teens: Pulling off Your Shorts.” The company’s first DVD, DueDads: The Man’s Survival Guide to Pregnancy scheduled for release in the summer of 2006 recently won a 27th annual Bronze Telly Award.

All three founders have been long time teachers at Austin’s St. Stephen’s School and combined have seven small children. ”

How are you finding the right brand fit in Internet video?

Let me know.