David Meerman Scott writes about viral videos, social media and about inbound marketing. In his new book, World Wide Rave he talks about what it takes to get your ideas out there to millions of people by using social media tools and give some great example. To use his words, “A World Wide Rave is when people around the world are talking about you, your company, and your products-whether you’re located in San Francisco, Dubai, or Reykjavík. It’s when global communities eagerly link to your stuff on the Web. It’s when online buzz drives buyers to your virtual doorstep. And it’s when tons of fans visit your Web site and your blog because they genuinely want to be there.”
David has also published the #1 bestseller The New Rules of Marketing and PR
How to Use News Releases, Blogs, Podcasting, Viral Marketing, and Online Media to Reach Buyers Directly and in the above video he talks about what he would do if he was just starting out in book publishing today. I think a lot of what he talks about can be applied to launching an online video series.
If you get a chance to see David speak or have the resources to buy his books I recommend you do.