According to Forrester Research analyst James McQuivey, people have never paid for content. They have paid for access to content. You’re paying to read this blog post right now. Unfortunately you’re not paying me but instead you’re giving your money to your Internet service provider.

The lesson for product strategists: make more content available, on more devices, in the most convenient ways possible and
“If you want to win, help people get access to content and you will be amazed at their willingness to pay.”

Read more of James analysis at his blog: http://blogs.forrester.com/james_mcquivey