Rob Shore is a paid keynote speaker who speaks to sales teams around the country. He’s also one of my clients and he’s using video to market his service.
Rob asks if, “you or your sales team is drowning in the ‘sea of sameness’?” Do you have what it takes to be in the Top 2% of Memorable vs. the 98% of Forgettable?
Well do you?
2009 is going to be a year of marketing with video. Never before has there been an opportunity to make your marketing message available to millions of clients, customers or guests with the magic of video than there is now and if net neutrality holds it’s only going to get better.
MAKE YOUR MARKETING MEMORABLE WITH VIDEO
Not only does web video open the door to memorable marketing it rewards you for it. It used to be that if you saw a cool commercial on TV you could ask a friend or co-worker if they saw it and if they hadn’t you had to explain what the spot was about. Now with Internet video you can just email a link to your friends or post an embed on your blog and the memorable marketing messages that emotionally engaged you is then virally infecting your friends. Plus it lives online forever for search engines to find it and deliver it to people who are actively seeking your marketing message. The only thing you have to do is create that memorable marketing message on video and then post it everywhere you can for FREE.
“That’s great Tim but I’m a video guy everything I do is video.”
Do you have a demo reel posted online?
“No, Tim. I have my own online series. I don’t need a stupid demo reel.”
Do you have a promo or a sales presentation or trailer for your online video show?
People watch movie trailers because they want to know about the types of movies they are interested in and know if they should invest 2 hours of their life. Why wouldn’t you help people find your content by using the tools you already have?
“Well Tim, I work for a large corporation and we have an advertising agency who handles all our video. We would never post a video without running it through them first.”
People search for video content about the subjects they are interested in every second. Large advertising agencies move slow. They are like large aircraft carriers that take a mile to plot a turn. You need to have little fighter jets that turn on a dime – jets that can leave the mother ship and go take care of business when you need it done. Marketing with memorable video is like using a F-117 Nighthawk Stealth Fighter that your competition will never see or hear coming but that your customers clients and guests will experience and become emotionally engaged. You need to take control of your video the way you have control of your email and your desktop publishing. We are now in an age of desktop video production and global distribution. Wake up before your competition wakes your boss up and be memorable.
2009 is not only going to be the year of marketing with video it is going to be the year of marketing with memorable video.
What are you doing to make your marketing memorable with video this year?
