New Day For Advertising and Public Relations Agencies from SXSW

When it comes to Social Media and Conversational Marketing Brian Solis is one of the top ground breakers and rule breakers for that matter. Principal of FutureWorks, an award-winning PR and New Media agency in Silicon Valley Solis blogs at PR2.0,, and regularly contributes marketing & tech insight to industry publications. He’s a published author and an avid speaker on the topic of new marketing and engagement. Solis is among the original thought leaders who paved the way for Social Media. He’s a co-founder of the Social Media Club and a founding member of the Media 2.0 Workgroup. Brian also runs TechSet with Stephanie Agresta and throws some great events that bring people together through conversation. I caught up with Brian at the Bloggers' Lounge at SXSW that TechSet was sponsoring and he told me about the geek culture of TechSet and how it is changing what advertisers, marketers and public relations agencies are changing because of social media.