Online Video Leaders: Zadi Diaz and Steve Woolf of EPIC FU
They started out on their own with a Pop Culture show called Jet Set but after renaming it EPIC FU and going through two Network Deals they are still standing and with a bigger audience who love their show. Webby Award Winners and a two-time nominees with over 30 Million views Zadi Diaz and Steve Woolf are true Online Video Leaders. I had some spicy gumbo ya ya at the Farmer's Market in Hollywood the other night with Steve and Zadi and I asked them about what they have learned along the way. The told me some great information about their experiences and gave out some interesting tips. From politics to to technology to musicians to artists EPIC FU is always covering the hip and relevant pop culture of our time and Zadi and Steve have approached the business side of web video with the same talent, passion and artistry of which they cover in their show. Steve and Zadi first created their show in 06 as Jet Set on their own then signed with Next New Networks for a marketing and distribution deal. In OCT of 07 change the name to EPIC FU (If you are interested in WHY ) and then went to Revision3 for a different but similar deal. In 08 they left Revision3 and are now back out on their own changing the landscape of media. It's hard for Steve and Zadi to talk about the whole business specifics but they seem to have not burned any bridges and still get together with NNN founder Fred Siebert (MTV employee number 1 and the guy that came up with "I want my MTV.") and he even gives them advice. Even though they didn't tell me all the juicy details of their deals they did give me some great advice for independent web video series producers. TIPS FOR INDEPENDENT WEB PRODUCERS Study what you like and don't like about web video networks and take the good parts and use them. Don't Sit Back - Be Proactive - You can't expect a network to do everything for you. You know your brand better than anyone. Be in control of your brand and communicate that to any network you are partnered with. Keep experimenting and see what works for you. Keep working on other projects besides your main passion because there is always a "GAME OVER" and you want to be ready so that when you are asked, "What else are you working on?" you can tell the interested party what other ideas you have and maybe get some funding for that other project. Currently Steve and Zadi are working on a new show and exploring the option of launching an EPIC FU Network as well as looking into international format rights and distribution. Again making Zadi Diaz and Steve Woolf true Online Video Leaders.