Political Videos are Dominating the Viral Video Charts. Wassup?
Wassup 2008 is on it's way to viral gold this weekend. Online digital studio 60 Frames has create spectacle, story and moves two or more (depending on who you are) emotions with a parody / update of the "Wassup" Bud commercials. "Its been eight long years since the boys said wassup to each other. Even with the effects of a down economy and imminent change in the White House, the boys are still able to come together and stay true to what really matters." This video will make you laugh, make you sad and depending on who you are it might make you angry or even cry in two different ways. On a personal note, I wish that the events that make this video work on so many levels didn't exist but they do and I think this video has the power to start conversations that will enable online video creators to help change things for the better. We have some tough times ahead of us but we don't need to let them get in our way. We need to look for the opportunities that will present themselves and we need to work together to make the best of them. The best way to do that is to share. If we can share what we as video producers find, share what we learn, share we need and share what we have we can make our lives better and then we will be able to help others. The video producers that are going to survive this economic downturn are producers who can create content that cuts through the clutter and delivers a return on investment for their advertisers, sponsors and investors. Negative political videos maybe dominating the viral video charts but we don't need to let doom and gloom ruin our online video party.