Jesse Warren and Mark Gantt the Executive Producers of the hot, new, hip, Hit Web series / Feature Film The Bannen Way talk about product placement, brand integration and how to sell a web series to a Hollywood studio. They also share some great advice for Independent Filmmakers.

At the NewTeeVee Live 09 event I ran into Brian Walsh CEO and Founder Castfire and ask him about his audio and video publishing and syndication platform and what it can do for web video series producers to help them with their video advertising.

One of the coolest things about Castfire is that it allows content producers to deliver dynamic ad insertion into Video RSS (Video Podcasts) as well as serve cross promos and branding in Quicktime. And it works on all other flavors of online video including Flash, Windows Media Player and ever other video file format.

From interactive agencies to sports teams like the Red Skins to PBS’s KCRW to individual online video content creators Castfire has a great service for episodic branded content.

At the All Things Digital conference Walt Mossberg and Kara Swisher interview Mark Cuban about web video and how Google (GOOG) has messed if up for you by subsidizing bandwidth and not monetizing YouTube.

Cuban says that Hulu may very well set the standard for online video monetization.

What do you think?

Is Google the reason you are not making money with your online video business or is it something else?

If you are making money and YouTube were to start charging for bandwidth would you be out of business?

I had lunch with Cathy Brooks the other day.

Cathy has spent more than two decades working in and around media and communications. It began in 1982 with a job ripping wire copy (yes they actually still had wire copy machines) at the largest all news radio station in Philadelphia, PA. All these years later, Cathy’s experience as a Journalist encompasses reporting, writing, editing, broadcast management, and most recently media training and strategy development.

Currently Cathy helps small to mid-sized Web 2.0/social media companies that need guidance (and access) to the big brands that can use their technologies, she helps with everything from getting them ready for those meetings, to helping make those connections happen. She also encompasses helping these companies identify the places/events at which they need to be seen, figuring out what, precisely that participation should be and then facilitating that participation for them.

For the larger players who are trying to figure out which (if any) new tools in this tech category fit for their needs, she serves as a native guide.

And then there’s the event production side of her toolkit, which spans from helping develop programs to booking speakers, and then helping facilitate the proceedings.

I first met Cathy when she was the MC of AlwayOn OnHollywod and let me tell you she was a fantastic host!

Cathy is also a great podcast host and if you are interested she recently did an interview with me.

http://1timstreet.com

When I attend different online video and digital events I’m always on the prowl looking for new ways that independent producers can make money with video on the web. While I was at Digital Hollywood I ran into Dave Toole from MEDIAmobz.

MEDIAmobz brings together buyers and producers in a one-of-a-kind marketplace to get videos made at an affordable price.

With the explosive proliferation of user-created content converging with the increasing growth of local search advertising video proves to be a compelling vehicle for communicating a business’s message or story and MediaMobz is uniquely positioned to deliver on that need.

Providing a full suite of online services MEDIAmobz facilitates bidding on media production jobs, project tracking and management, as well as a private collaborative process to get high-quality videos produced.

Business owners and/or advertisers (called buyers on MediaMobz) can get the word out about their services and products with the help of short video ads that can be created by video producers in an affordable way.

Producers on MediaMobz can get paid for their creative talents as MediaMobz brings together video producers with a wide range of skills and backgrounds, from television professionals to amateur videobloggers there is opportunity to connect with buyers.

Once a connection with a buyer and producer is made and money exchanged MediaMobz get paid a commission.

Sounds pretty fair to me.

http://1timstreet.com

Now I’ve never been one to update my web series content on a regular basis but it’s something I’m always wanting to do. I just haven’t found a cost effective way of doing it yet. But now that I’ve found a new Rev Share outlet I’m more motivated than ever to come up with a weekly version of French Maid TV so that I can reap all the benefits of fresh content.

I ran into Michael Berkley Co-Founder and CEO of SplashCast and he gave me the scoop on Rev Share for Online Video in widgets for Social Media sites.

SplashCast is distributing content and sharing revenue for Sony BMG, Warner Bros., Universal and MTV as well as bloggers, video bloggers and anyone who already has compelling content with distribution. There is one caveat: SpalshCast needs to be able to sell advertising against your content. If they can find a brand that is willing to buy your video advertising inventory then it’s a go. If the sales peeps at SplashCast don’t think they can sell your video content to an advertiser they won’t take it on.

Keep in mind you could come to SplashCast with an advertiser yourself and they might help you distribute.

If you do strike a deal with SplashCast you could get a standard 50% / 50% Rev share deal or as high as 70% / 30% if you are selling the advertising.

SplashCast is looking for video content that is episodic in nature and already has a meaningful audience with 100,000s of views that they can help turn into viral videos.

THE BIG TIP: The shelf life for video content inside a widget on social networks is very short unless the content is refreshed on a regular consistent basis. Unless you create and post new content on a regular basis people will drop your widget from their site.

There are other rev share deals for video out there and if you have one that you would like to chat with me about please let me know.