For me Where the Hell is Matt? (2008) sponsored by Stride Gum was by far the best al video of 2008. It was also a major missed marketing opportunity for the travel industry.

With over 15 million views of the main video and only Tubemogul knows how many more views of other versions, 14 months in the making, 42 countries, and a cast of thousands, this simple concept videos uses music, spectacle and a little story to emotionally engage viewers and give us all hope that one day our world can come together in peace.

What viral video of 2008 do you think was was the best?