Whether you are a comedian, a filmmaker, a musician or a candlestick maker you can use YouTube to emotionally engage an audience, build a brand and drive them back to your website where you can sell them T-Shirts, Candles, Concert Tickets or all of the above. Such is the case of Pomplamoose ( I’ve not seen them selling candles, yet.) the two person band of Jack Conte and Nataly Dawn who use the big YT to the tune of millions of views per music video they post. Each video is full of spectacle and you have to wonder about the story behind the making of it.