Web Series & Networks Have to Profit Together (Video)

(Sorry about the bad audio and video. I think this will be the last time I shoot with my iPhone 3GS.)

I ran into Film Actor, Web Series Independent Producer and Online Video Leader Illeana Douglas at the Consumer Electronics Show in Las Vegas and she had a few things to tell me about her web series sponsor, IKEA and how we as independent producers need to own our own content and profit with networks and studios together.

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  • It's great that there are brands that see the value in web series and that this online video thing is finally taking off. Content creators bring great value to marketers because we solve problems for them. We just need to pay attention to history and look at what happened to artists in the early days of the record industry. Many singers and song writers of the 1950's gave away the rights to their hits and lived in poverty while unscrupulous music producers made millions.

    Don't give away your great ideas.
  • Really great to hear an indy producer success story, thanks for tracking her down, Tim. Of course, it helps if you're a movie star, but the model here is a great one, and a type that we're really pulling for. What's up with Swedish companies being awesome sponsors of web shows (thanks to BabyBjorn as we enter our second year of partnership with them)?
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