Web Series & Networks Have to Profit Together (Video)

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(Sorry about the bad audio and video. I think this will be the last time I shoot with my iPhone 3GS.)

I ran into Film Actor, Web Series Independent Producer and Online Video Leader Illeana Douglas at the Consumer Electronics Show in Las Vegas and she had a few things to tell me about her web series sponsor, IKEA and how we as independent producers need to own our own content and profit with networks and studios together.

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  • http://www.dadlabs.com Clay Nichols

    Really great to hear an indy producer success story, thanks for tracking her down, Tim. Of course, it helps if you’re a movie star, but the model here is a great one, and a type that we’re really pulling for. What’s up with Swedish companies being awesome sponsors of web shows (thanks to BabyBjorn as we enter our second year of partnership with them)?

  • http://1timstreet.com Tim Street

    It’s great that there are brands that see the value in web series and that this online video thing is finally taking off. Content creators bring great value to marketers because we solve problems for them. We just need to pay attention to history and look at what happened to artists in the early days of the record industry. Many singers and song writers of the 1950′s gave away the rights to their hits and lived in poverty while unscrupulous music producers made millions.

    Don’t give away your great ideas.

  • http://www.newmedianation.tv Michael Murray

    I find it encouraging that we are slowly, but surely discovering new revenue models for online video to succeed. I would be interested to hear opinions regarding not only OWNING our content, but at what point to we see it financially viable to sell ALL rights. Would that be a purchase per episode(french maids), per finished minute, or what? Thoughts…

    Michael Murray
    http://www.michaelmurray.tv

  • http://mydarabell.com Dara Bell

    I love this brands that can reach into new media and vice versa, there are new models and I love the business savyness around the content and you have chosen well with concious capital.

  • http://www.newmedianation.tv/ Michael Murray

    I find it encouraging that we are slowly, but surely discovering new revenue models for online video to succeed. I would be interested to hear opinions regarding not only OWNING our content, but at what point to we see it financially viable to sell ALL rights. Would that be a purchase per episode(french maids), per finished minute, or what? Thoughts…

    Michael Murray
    http://www.michaelmurray.tv

  • http://1timstreet.com Tim Street

    I guess that boils down to what you think is a good deal. For The Bannen Way guys it was a good deal to sell the rights to get their first feature made at the studios expence. It got Jesse Warren a great directing reel and Mark Gantt a starring roll. They both should see future opportunities from doing that. As for the rest of us… do you want to make moeny “flipping” properties or do you want to keep making a series for as long as you can? I really like what Felicia Day is doing with The Guild and what Electric Farm is doing with their web series. Both own their content and are getting licensing deals.