“YEEEEEEEEEEEEEEEEAH BOYYYYYYYY!” are the two words that Public Enemy rap star Flava Flav is famous for yelling and now with filmmaker Dion Taylor they are engaging their audience in a whole new way.
I caught up with Flav and Dion in their Press Junket suite at THE HOTEL in Las Vegas during NATPE where they told me about their new TV show and how they would be running TV commercials to get viewers to TEXT in to a new online property.
Are you using TEXT or other ways to engage your audience and market your products, services or videos?

