Many marketers hope and dream that they could create a viral video that would advertise their product or service to the world but the best thing you could really hope for is an emotionally compelling video created by one of your customers that showcases all your best features and benefits while supporting your brand in a fun and friendly way and then have that video go viral or as David Meerman Scott likes to say, have the video become a “World Wide Rave.”

NeeTeeVee posted a story about IIf I Made a Commercial for Trader Joe’s today, “the video is not a viral ad campaign. Instead, it is a 100 percent, unauthorized labor of love by Carl Willat, who spent the past two-and-a-half years filming the random snippets of footage that make up the video on his cell phone before uploading to YouTube.”

Nice work Carl! (would love to interview you on camera about your video. Please comment about it here.)

This free funny video really got me thinking about the best things that could happen to a brand with online video.

What would be the best thing that could happen to you?