The Holiday Season always gets me a little melancholy and nothing grips me more than a video with conflict, spectacle, story and emotion. One of my favorite classic commercials is the G.I. Joe Barbie Nissan commercial. I just love the way G.I. Joe releases himself from the jaws of a T-REX, repells down the bookcase, jumps into the red convertible Nissan with Van Halen playing their cover of the Kink’s song, “You Really Got Me”, uses binoculars, takes out a cat, slams into the toy lawn furniture, whistles for Barbie, shows off the ride and then preppy Barbie turns into Bad Girl Barbie, gets in the car with G.I. Joe and they ride off together leaving preppy Ken crying.
They say this commercial didn’t sell more cars for Nissan but I wonder if it moved the needle for G.I. Joe or Barbie sales?
What’s your favorite classic commercial?

